Introduction

Here at Marla Media we spend most of our time working on sponsorships in the world of cycling. That is not everything that we do (we are a media and sponsorship consultancy), but we make no apologies now if most of what we blog about is connected to sponsorship and to cycling. Let's face it - it's a rich vein of debate at the moment, and our feeling is that the ripple effect of 'Lancegate' will linger for years to come.

This is our first effort at writing a blog, and hopefully over the coming months we'll get a bit better at it. We believe in honesty, integrity and fairness - those principles should come across in what we write - and if we upset people then we apologise now. But what we will say will be our opinion, and we are entitled to it. If you disagree, or have an alternative point of view, then let us know.

Our first blog of substance should be coming out this week, and we're going to look into the subject of sponsorship measurement in cycling. Hope you enjoy it.