Tuesday 15 October 2013

Cycling can learn from the America's Cup.

Hey

Did you see the TV coverage of the America's cup? If not, check out this link and forward to around 15 mins and watch. http://www.youtube.com/watch?v=QHdmviq1kyg

This is sailing, possibly the worst spectator sport in the world, and they've transformed it into a fantastic TV spectacle. They've put cameras on top of masts and all over the boat. They've put a microphone on all of the sailors. They've got cool graphics showing how fast the boats are going and how far ahead the leading boat is. They even show the wind speed and direction.

Wow - wouldn't that be cool if they could do that for cycling? How difficult can it be? What reason is there that it can't be done at least for the Tour de France, but ideally for all major races. Hey - I've had a thought - maybe SKY could think about incorporating into their coverage?!?!?!?

If we could have the following, wouldn't it make TV coverage of cycling 100 times better - and so much easier for commentators:

1. A wind speed and direction graphic at all times.
2. Speed of the leading group and of the chasing peloton.
3. Footage from the bikes (camera pointing backwards and forwards on every bike)
4. An audio stream of race radio (anyone who's been in a team car or race car will tell you how fascinating race radio can be).
5. Distance between the break and the peloton.

These are just five things that other sports incorporate into their coverage - why can't we have this in cycling? If we did then I would be willing to bet that TV audiences will be up, which would attract more sponsors, allow teams to charge sponsors more, allow broadcasters to charge more to advertisers and generally bring more money into the sport.

Can it be done? Surely it can.